Hello!

I'm Poorna Chandra

A Data Science Professional

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Name: Poorna Chandra Ramachandra

Experience: 3+ Years

Location: New York, USA

About

About Me

Data Science Professional with 3+ years of experience in Marketing, Business and Product analytics, dashboarding, and automated reporting across tech and wellness industries. Proven ability to create actionable insights through data visualization, KPI tracking and predictive analytics.

Profile: Data Science & Analytics
Domain: Health and Wellness, Ecommerce, Gaming & Digital Marketing
Education: MS in Management Information Systems @University at Buffalo

Work Experience

Seasoned Data Analyst with 3+ years of experience driving business strategies through data-driven insights.

Proven expertise in data science, statistical analysis, machine learning algorithms and Business Analytics.

Data Consultant

2025 – Present

Buffalo Go Green Inc.

Developed scalable MongoDB schema and RESTful APIs to optimize backend data flows for a Farmers Market app. Created Power BI dashboards and implemented a referral feature, increasing user engagement by 15% and cutting manual reporting by 50%.

SQL Python Power BI MongoDB stakeholder Collaboration UI-UX

Business Analyst - Marketing Science

2023 – 2024

HealthifyMe Wellness

Automated reporting and built predictive models (XGBoost, MMM) to optimize $1.2M/month ad spend. Designed A/B tests and CRM pipelines for 2M+ users to increase engagement, retention, and adoption through targeted insights.

SQL Python Tableau Digital Marketing Marketing Mix Modeling Machine Learning A/B Testing

Data Analyst - Business

2022 – 2023

Gameskraft

Built KPI dashboards and financial models uncovering $15K in revenue opportunities. Designed SQL-driven user segmentation and A/B tests to improve retention, conversion, and marketing efficiency.

SQL Python Tableau Machine Learning Business Strategy Reporting A/B Testing

Education

Master of Science in Management Information Systems (STEM)

University at Buffalo, The State University of New York

2024 – 2025

Bachelor of Engineering in Mechanical Engineering

P.E.S College of Engineering

2018 – 2022

Projects

Projects

Below are the sample Analytics and Data Science projects.

Churn Predictor

Churn Predictor

ANN-based churn prediction model using TensorFlow/Keras with 85.95% accuracy, enabling proactive customer retention strategies.

DeepLearning Python TensorFlow Keras

SmartATS Reviewer - Gen AI

SmartATS Reviewer

AI-powered Streamlit app using Google Gemini Pro to analyze resumes vs job descriptions. Returns keyword gaps, feedback and match score.

Gen AI Python Gemini Pro API Streamlit

Reservation Radar

Reservation Radar

ML pipeline to predict hotel booking cancellations with 89% accuracy (Random Forest), reducing revenue loss and improving guest retention.

Machine Learning Python SciKit-Learn

Uber EDA

Uber Ride EDA and Visualization

Performed exploratory data analysis on Uber ride data to understand hourly trends and city-level ride volumes using Jupyter Notebook and matplotlib.

Data Analysis Python Data Viz

ETL & Data Warehousing Project

ETL & Data Warehousing Project

Built an end-to-end ETL pipeline using Apache Hop and Oracle Cloud to load sales data into a fact-dimension model for Tableau dashboards.

Data Warehousing SQL Oracle Cloud

More projects on Github

Certifications

Certifications

Machine Learning with Python

IBM

coursera

AWS Academy Cloud Security Foundations

AWS

AWS Training and Certification

Snowflake Data Warehousing Workshop

Snowflake

Workshop

Google Project Management Professional Certificate

Google

Professional Certificate

Tableau Specialist

Tableau

Professional Certificate

UB AI Hackathon

UBuffalo CoLab

Hackathon

Skills

My technical and Domain expertise

🧑‍💻 Languages & Project Management

PythonRSQLGitExcel PowerPointJIRAConfluence

📊 Data Analysis, Visualization & BI

PandasNumPySciPyMatplotlibSeaborn TableauPower BIAdobe AnalyticsMS Excel

🧠 Machine Learning & Statistics

Scikit-learnTensorFlowKerasNLPNeural Networks Time Series ForecastingA/B TestingHypothesis TestingStatisticsMarketing Mix Modeling

☁️ Cloud Platforms & Optimization

SnowflakeRedshiftBigQueryDatabricksAWS SparkOptimizationAutomationPricing Strategy

🧩 Analytical Strategy & Problem Solving

Data MiningWeb ScrapingRequirement GatheringBusiness AnalyticsMarketing AnalyticsCRM

🌐 Domain Expertise

Gaming AnalyticsHealth and WellnessE-CommerceDigital MarketingHealthcare

Contact

Contact Me

Below are the details to reach out to me!

Location

New York, USA

Contact Number

+1(716) 750-3236

Email Address

poornachandra10831@gmail.com

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